We're delving into Twenty-Five 7, the trend that highlights today’s need for consumers to have easy, efficient, always accessible experiences to make it through the day.
How long did it take you to find your last meal?
For more and more people, eating on the go is a way of life. In today’s busy world, time has become one of our most precious commodities, making us more and more creative as we look for ways to get the most out of our minutes. We turn to technology and products to speed up our days. With gadgets and apps that improve our productivity, and services for ordering and getting our meals, we are able to cram more into 24 hours than ever before.
These new behaviours are also impacting when, where and what we eat. From smaller, snackable portion sizes to less mess products for easy portability, our food choices have become about what we can eat anywhere, at any time without compromising the tastes we love.
Today people want their favourite foods to be available no matter what is happening around them. Consumers are snacking more, on the go, and using services to get food into their hands if they can’t stop by the restaurants or shops they count on. And they are turning to us to help them solve the time scarcity puzzle.
What does Twenty-Five 7 mean for you? Here are some smart ways to make your bakery the answer for today’s busy lifestyle.
• Consider bite sized or snackable portions that make it easy for customers to grab and eat on the go
• Look at packaging alternatives that make transportation easy – clamshell boxes for cupcakes or other packages that protect your products encourage purchases no matter how busy people are
• Invest in apps or online ordering that eliminate the time it takes to order in person or stand in lines. When customers know they can run in and out, they’ll be more willing to stop by more frequently
• Try an online delivery app to reach new or more customers
Making it easy for your customers to purchase your baked goods makes good business sense.
• Online grocery shopping is expected to grow to 70 percent in less than 10 years
• 60 percent of consumers rely heavily on time-saving products and services
• Services like mobile order and pay platforms, food delivery options like Deliveroo and UberEats have become a staple of modern society
Try this recipe for Breakfast Savoury Muffins that will help your customers live their Twenty-Five 7 life by taking cake on-the-go.