Be Bold with Brownies

Waffle Sundae

One Mix Many Ways 

The beauty of brownie mix is that the possibilities are endless. You can add in decadent inclusions like dark chocolate, peanut butter, mixed chopped nuts and dried fruit, or even flavours such as mint, raspberry, orange or caramel. You can also create layered brownies that combine this popular favourite with other products and textures such as cookies, pies, shortbreads and cheesecake. Hybrids like the 'Brookie' – fusing brownies and cookies - are on-trend!


Bakeries are operating as efficiently as possible on re-opening and coming out of COVID.

To help stretch your inventory and your budget, expand your brownie offerings. This versatile product is a constant customer favourite, is infinitely customisable, and always easy to make.

Consider Brownie Kits 

Brownie kits are extremely flexible and play into what consumers have come to expect during COVID. You can sell individual brownies that customers can decorate at home, or you can offer take and bake kits for families to bake together. Kits can also come in a variety of sizes – bite-sized brownies, individual brownies by the dozen, sheet cakes and more, giving you another way to mix things up for customers and keep them coming back.

Malteser Cream Cheese Brownie

Go Good For You 

While consumers love a treat, they also like the option to eat healthier. Brownies are adaptable enough that you can offer better for you versions, like thinner, crispy brownies, gluten free, low sugar or smaller portions. You can also research lifestyle recipes like Paleo, Keto, or vegan brownies. With some minor tweaks, they are easy to then add onto your menu to suit your customer’s tastes and lifestyles.

Nutty Brownies
Brownie Pops

Celebrate the Seasons 

Brownies are ideal for seasonal recipes that feature the flavours consumers crave at different times of the year. Coming into the height of summer, think about brownies that feature fruit, brownie pops that act like lollies or brownies topped with bright, colourful sugar decorations for maximum stand out at this vibrant time of year. Then in the winter switch this up to rich and indulgent flavours, inclusions and toppings that provide warmth and luxury, such as cinnamon, triple chocolate and coffee. You can also frost/ice brownies to reflect seasonal colours and even objects or animals!! Butterfly brownie anyone?


Brownies have long been a bakery staple that consumers look forward to and some even crave. Be sure to give them the traditional brownie flavours they expect combined with creative options that surprise and delight.