Building the Bakery Team you need for Christmas

Tips For Attracting Talents Now

The busiest time of the year for bakers is here. That’s right - the Christmas season is upon us. In fact, 26 percent of out of home sweet baked good servings are purchased in the last three months of the year, with 11 percent alone in the month of December (Source: The NPD Group/CREST®). Dawn Foods is breaking down strategies to help you attract and retain the right mix of people to help maximise your profits, all season long.


Let History Guide You

Often, the first step in building the right team for Christmas is to understand what you truly need. Looking back on previous years, what products did you sell the most of, what day of the week were the busiest, and which specific promotions drove the most traffic? Were there also any specific changes you observed during COVID? By using this data, you can be certain you’re staffing for the skills set and times of day your bakery needs.


Snowman Biscuit

Look Beyond Bakers

Extend your consideration set beyond those with bakery experience, and to include savvy customer service experts, such as marketers, social media pros and others who can help support your business in meaningful ways. Integrated customer service, consistent marketing and online promotions at Christmas can help you gain new, and retain existing customers.


Reach Out to Previous Team Members

The best first place to start is often with seasonal help you’ve hired previously. Rehiring and referrals are a smart way to get started, by reaching out to previous employees for job opportunities and further referrals.


Begin Early

Due to limited labour resources, business may be competing for extra help this Christmas. The best way to get ahead? Start early. Reach out to local universities, connect with online recruiters actively seeking bakers and share your information on social media.


Reward Your Regulars

In your effort to hire seasonal help, don’t forget to reward your current team. Consider a pay rise, contests, or incentives to ensure your employees know they are valued and are treated like top talent. By retaining your staff, you can reduce the amount of Christmas help needed, and bring the positive attitude and energy every business requires at the busiest time of the year.


Digital ordering on tablet

Be Unique

Showcasing what makes your bakery special is one of the best ways to attract local talent. This can be displayed with competitive prices, or perhaps how you interview, such as looking for something interesting and unique about each candidate. You can even include other team members in the interview process to help potential hires get a sense of your culture. Be a bakery that can develop a standout team this Christmas.


peppermint brownie