Having a takeaway component to your bakery business has probably always been something you’ve factored into your business model. But when it becomes the only way to sell your baked goods, it takes on a whole new level of importance. We’ve put together some ideas for making the most of takeaway potential to keep customers coming through the doors (or to the window):
Get Creative With Kits
Cookies, donuts, brownies and more can be easily put together in a kit that includes icing, chocolate chunks, sprinkles and other creative touches so that families can buy a dozen to take home and decorate. This gives families a chance to do something fun while at home and helps you sell more than one item at a time. Get creative and consider what products you can put into a kit. It’s a sure way to make your customers feel like something special is waiting for them at your bakery.
Automate Ordering and Pick Up
One of the things that keeps customers at home is the fear that they will have to wait in lines or crowds to order, pay for, and pick up their orders. If you have online ordering, promote it heavily so customers know they can automate the process. And, if you don’t have online ordering, consider integrating into your website as soon as possible. There are ecommerce platforms (some free or with free trials) like Wix, shopify, BigCommerce that can get you up and running quickly. You can also automate pick up by delivering curbside so customers don’t have to leave their cars or even schedule pick up times so you’re minimising and controlling the number of customers in your store at any given time.
Consider Daily Specials
Many bakeries already have daily specials or featured flavours for donuts, muffins, scones, tarts, cakes, éclairs and more. In this takeaway environment, definitely ramp up your daily offerings and promote them heavily on social media. Even ask for suggestions (and implement the ones that make sense for your operation) to give customers a reason to return.
Sell Gift Cards
For customers who don’t want to leave their homes, gift cards are a smart way to bring in revenue and help your loyal customers support you. The gift cards can be used later once COVID-19 has passed whilst giving you the income you need to operate successfully.