Foodie culture has exploded. For many of us, cooking has gone from chore to passion, while going out for a meal is how we connect with others and express ourselves.
Technology’s plays a major role in spreading food love: celebrity chef and baking and patisserie TV shows, like Great British Bake Off, bloggers, recipe apps and e-delivery services that help us cook.
#Instaworthy means— they all fuel our obsession with food and our growing desire to show off our foodie experiences sharing though various social media channels.
When identifying the trend in the bakery sector, we analysed over 100 sources including syndicated research reports, trade shows and publications, as well as primary research and vendor data. From there we identified these driving factors behind the trend: