Busy, nonstop lifestyles are today’s norm. People everywhere are constantly plugged in and rarely escape from the everyday pressures of keeping up with work, friends and family and even the news.
This hectic lifestyle leaves people craving “me time” – little moments to unwind and escape with a special reward. Whether it’s enjoying a decadent treat from a local bakery or trying yoga, consumers across the globe grant themselves these small luxuries as a respite to life’s daily pressures.
When identifying this trend in the bakery sector, we analysed over 100 sources including syndicated research reports, trade shows and publications, as well as primary research and vendor data. From there we identified these driving factors behind the trend: