Experimenting with new foods and flavours is exhilarating and adventurous. Many of us crave unique pairings and fusions of food textures, forms and flavours—and our expectations are high.
More chefs and bakers are answering the call for these unique creations by combining the relative safety of a known food or ingredient with the excitement of something new and different. From cronuts and cruffins to grilled cheese donuts, mashups push the limits of flavour and creativity.
When identifying this trend in the bakery sector, we analysed over 100 sources including syndicated research reports, trade shows and publications, as well as primary research and vendor data. From there we identified these driving factors behind the trend: