More than ever before, consumers around the globe have easy access to an abundance of flavours and cuisines. From the ethnic aisles of grocery stores to food halls, food trucks, multicultural restaurants and the many media sources that showcase foods from around the world, global flavours are no longer foreign.
Drivers Behind the Trend
When our global Market Research and Insights experts explored the research informing our new “No Passport Required” trend, the theme of globalization continued to shine as the world around us is more diverse than ever before. For example:
As our food selections continue to cross regions and cultures, Dawn is here for you with the unique flavour options and ingredients you need to surprise and delight consumers who are looking for something beyond the ordinary.