How to Surf on Seasonal Events

With fewer consumers commuting to work, bakery consumption behaviours are changing - from routine purchases to indulgent treats. Meaning attracting customers with special and unique products is more important than ever. A key tactic for transforming your offering to become more exciting and relevant? Seasonality.

Creating seasonal spins on your most popular products is a time-proven way to stand out against the crowd. Seasonal claims are also predicted to grow by 7% over the next four years on US menus, with similar trends predicted for Europe (source: Datassentials, 2019). It’s also worth noting that sweet bakery has the highest number of seasonal products so this should be the focus of any proper seasonal strategy (source: Datassentials, 2019). Here’s how to leverage seasonal offerings and encourage consumers to come back time and time again to see what’s new.


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