Our new packaging reveals its secret content as of Summer 2019

It is your business to bake the most delicious products for your customers. It is our business to make this as easy for you as possible. It is your business to choose which of our products match what you need. And it is our business to make your choice as easy as possible.

This summer, this translates into an enhanced and simplified portfolio, with a new packaging. The product inside is made with the same Dawn high quality ingredients you trust and rely on. It is the outside, the packaging, that tells you more now about what you will find inside. We are sure you will quickly get acquainted with the new packaging and be able to distinguish at a glance the different products.

Quickly finding the right product

In order for us to continuously provide you with new products that enable you to serve your customers, we have been adding items to our range all the time. This is what you can expect from us, but we felt the need to reduce complexity in our portfolio. We want you to easily find the right product. Therefore, the visual designs match our three product pillars:

Saving you time

Besides the look of the packaging, you will also find clear descriptions of the features of the product: you will recognise the product type (i.e. long life donut mix), the flavour & benefits (i.e. plain & extended freshness), product pillar name (i.e. exceptional). Additional colour coding will make it easy for you to detect the product category (i.e. custard cremes). This consistent and simplified information will save you time navigating in the storage or in the warehouse. The more time you can spend at baking the better, right? That's exactly what we were thinking when simplifying our packaging.

Smile on your face

We are introducing the improved packaging gradually, starting as of Summer 2019 with our 3.5 kg mixes and custard cremes. As we have a vast offering of products for you, so the transition will take until the end of 2020. Good for you to know: there will be no formula changes nor SKU number changes.

Remember, we are here to help your business grow. Now, this should bring a smile on your face.