Not too big, not too small, just right! Sell more by mixing up portion sizes to fit today’s appetites.
Typically, portion sizes aren’t a critical factor in helping you sell your baked goods. Cakes, pies, and many sweet treats tend to come in serving sizes that are industry standard and what consumers expect. But, with new ways of shopping and consuming stemming from COVID guidelines, portion sizes can make all the difference when customers decide if that bakery treat is worth it.
Downsize to Single Servings
For baked goods like pies/tarts that typically come in 9- or 10-inch sizes, consider offering smaller 5-inch versions to help boost sales. For singles or couples social distancing, a full pie may seem impractical. By offering single servings, you’ll be more apt to sell and help your customers see the value in partaking in a well-deserved dessert.
This same approach applies to cakes. Whilst they remain an integral part of any bakery offering, consider focusing on cupcakes. Single serving treats where customers can buy 1 or 12 make the most sense in these times and feel easier to have delivered or collected. You can also incorporate smaller cakes, like 4-inch rounds or 8x8 squares so families can treat themselves without feeling like leftovers will go to waste.
All of these smaller and single-serve treats can also become part of take-home kits, or frozen for baking and decorating at home. This gives your customers both the flexibility and indulgence they want in highly unusual times.
Right Size the Celebration
Unfortunately, stay at home guidelines coincide with many celebrations like graduations, May Day bank holidays, sporting events, not forgetting birthdays, and more. Don’t let the celebration pass your customers by! Offer and heavily promote celebration cakes and desserts that are right-sized for a smaller crowd. A graduation cake doesn’t need to be a half-sheet cake to feed 75 people.
Again, focus on smaller sizes that make sense for families at home, but be sure to maintain the celebratory feel of dessert. Offering frosting in school colours, creating donuts shaped like footballs or brownies shaped as rugby balls, baking cookies that showcase a graduate’s college or university choice are all smart options that help consumers remember that they can still celebrate – just in a different way.
Mixing up portion sizes may seem like a small change, but it’s one that can make a big difference in helping customers realise that their favourite treats are there and ready to mark special moments, or just give them a break amid a hectic day.