2020 will be known for many significant moments and world-changing cultural shifts - including being the year that sourdough went viral.
However, the popularity of sourdough didn’t just rise this year. It’s grown by 11% over the past four years (Source: Datassentials Menu Trends, Oct, 2018) and it isn’t a trend that’s due to fade out anytime soon. Mordor Intelligence forecasts that the global sourdough market will see an annual growth of about 6.9% through to 2023 (Source: BakingBusiness.com, August, 2019).
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