Food safety is top of mind for consumers, and now more than ever the packaging matters almost as much as the product itself. As you continue to modify operations to meet the needs of our new ‘normal’, don’t forget to consider the packaging solutions needed to support these new plans.
There has been a significant increase in sales of grab-and-go cake and pastry products since the pandemic hit. Sales of individual cake slices, cheesecake slices and cake bites have grown substantially. If you’re looking for ways to increase business during this time, consider offering individually packaged products. Small individual cubed boxes are perfectly sized for a single cupcake, jumbo muffin or individual pastry. And those sweet treats are the perfect size for many consumers to enjoy too!
Supermarkets, convenience stores and quick service restaurants understand that convenience is key to busy consumers who don’t have a lot of time to spare. In the current environment, the active consumer’s preference for convenience is overshadowed by their food safety concerns. Help them feel at ease by pre-packaging self-serve items using clear containers that still allow consumers to buy with their eyes without worrying about possible contamination.
Artisanal bakeries practicing social distancing by limiting the number of consumers allowed in-store at once can take advantage of the quick service restaurant grab-and-go strategy by pre-packaging popular items in window boxes, sealable bags and clamshell containers to keep the lines moving and getting people in and out quickly.