NEW! The must-have authentic American muffin
made with KITKAT®
A soft and delicious top quality muffin with the great KITKAT® taste, filled with milk chocolate and richly covered with KITKAT® topping.
Dawn’s partnership with Nestlé Professional®
Premium branded bakery products made with KITKAT®
Consumer branded products can boost sales, offering added value to consumers and allowing for premium pricing. KITKAT® shows high brand recall and high impulse purchase rates, especially amongst Millennials. Growth of American bakery products is also driven by this consumer demographic, making the muffin made with KITKAT® the must-have in your assortment.
Dawn Foods and Nestlé Professional® driving category growth
The muffin made with KITKAT® is bringing real innovation to the muffin category. It is the result of Dawn Foods’ market leadership in American style bakery and the power of Nestlé’s confectionary brands which gives the unique KITKAT® taste experience. Dawn Foods and Nestlé Professional® have agreed a long term commitment to co-design new bakery products that carry the essence of the brand by combining state of the art mixes with the best branded ingredients in order to deliver blissful indulgence.
KITKAT® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland, and is used with permission
THE NEW MUST-HAVE MUFFIN, MADE WITH KITKAT®
A soft and delicious top quality muffin with the great KITKAT® taste, filled with milk chocolate and richly covered with KITKAT® topping.
A NEW TASTE EXPERIENCE WITH KITKAT®
- High quality authentic American muffin
- Experience delicious KITKAT® with every bite
- Made with the perfect combination of KITKAT® smooth milk chocolate and crispy wafer
BENEFITS OF FROZEN PRODUCTS
- Great taste and texture
- Easy-to-use; thaw and serve
- Long shelf-life
- No waste
PRODUCT DETAILS
- Weight: 80 g
- Packaging: 15 muffins / tray
- Nutritional value: 305kcal
- Frozen shelf life: 18 months
- Defrosted shelf life: 72 hours
CUSTOMER BENEFITS
Boost sales by appealing to a new audience
A key growth driver for KITKAT® is innovation which appeals to the
Millennial consumer, the main audience buying American style bakery
and looking for high quality products.
Premium quality
Serve the best with Dawn’s authentic American muffin
made with KITKAT®; filled with milk chocolate and richly
covered with KITKAT® topping.
Enable on-the-go muffin consumption
Fitting with the dynamic lifestyle of the Millennial, this appealing
smaller muffin size offers a delightful treat in line with the growing
consumer demand for portion control. Tap into the on-the-go
consumption trend which is a key purchase
driver in this category.
Marketing support
Delight consumers with the KITKAT® experience with the official
branded “Made with KITKAT®” cups, for easy and instant recognition.
Additional point of sale materials are available upon request.
Unique packaging
Minimise freezer space and waste with our convenient
tray with 15 muffins.
POS Material
Dawn is here to help you with additional marketing support.
In order to highlight the muffin made with KITKAT® in your outlet with POS material (poster and table display), scan the QR code on your muffin tray and choose whether you want to download the POS or receive printed versions.
The new muffin made with KITKAT® is the perfect treat for on-the-go consumption fitting with the dynamic lifestyle of Millennials. This appealing smaller muffin size offers a delightful treat in line with the growing consumer demand for portion control. Discover how the muffin made with KITKAT® matches with the below consumer trends:
In a highly connected world, people are looking
for momentary escapes, making it the perfect time
for a sweet indulgent treat.
Time is precious,
people look for easy, efficient experiences
that won’t compromise food quality.
© 2020 Dawn Food Products, Inc.
