Vegan Cake Mixes

Delight your customers with indulgent and on-trend vegan cakes. Tasty, moist and as good as any other Dawn mix, our Vegan Creme Cake Mixes are recognised by the European Vegetarian Union with the vegan V-label - a clear label that is well-known by European customers.

The vegan trend is here to stay

Year on year the vegan lifestyle continues to gain relevance across Europe, projected to overtake vegetarian! Even consumers that are not actively vegan are becoming more health-conscious and are adopting vegetarian and vegan buying habits. Vegan proves to be more than a micro-movement within vegetarian: it is the new gluten-free!

The vegan trend is on the rise

Global consumers increasingly push the demand for sustainable and healthy products.
250% increase in the number of searches for ‘vegan’ on Google in the last five years.

An aging population and climate change booms the vegan demand

The new generation of consumers know they will grow older and wish to do so in a fit condition and healthy environment. The number of vegans, flexitarians, and meat-reducers are growing, and consequently there is an increasing desire for healthier and more sustainable products with the same eating sensation as traditional non-vegan products.

10% of Millenials are vegetarian or vegan


Benefits for bakers

  • Easy to use: only add oil and water
  • Very versatile: makes all types of cakes including muffins, loaf cakes, shortcrust, crumble, traybakes
  • Very tolerant and robust mix, producing consistently superior results
  • Holds inclusions
  • Can be flavoured

Benefits for consumers

  • Suitable for vegan, vegetarian and flexitarian diets
  • Excellent taste and texture, better than making from scratch
  • Fresh keeping
  • Sustainable product, free of palm oil and made with UTZ cocoa


Download our Vegan Creme Cake Mixes brochure for more information and delicious vegan recipes: