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BE SUCCESSFUL. RE-INVENT YOUR CLASSICS!



CRAFTED WITH TRADITION, BAKED WITH PASSION

Today's classics, tomorrow's traditions. Re-invent your hero products and give your customers surprising new bakery treats.

We're making it simple for you to capitalise on this growing trend. Join us to create the most appealing new sweet bakery creations. Take the best traditional products from the past and give them your own creative twist.

 

LET’S INSPIRE

Sometimes a small change can make a big difference.

That’s what our specially developed recipes are all about: adding a dash of creativity to popular classics to turn them into new best-selling products. A small twist that can boost your revenue! Get involved with us and Creating New Traditions!

 

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TRADITIONAL PRODUCTS ARE BANG ON TREND!

Together with Food Historian Seren Evans-Charrington; our Student Ambassador Laura Gibbons, final year Bakery and Patisserie undergraduate at University College Birmingham; and our own expert product development team, we've delved into the background of some of our bakery and patisserie favourites, deconstructed them and remade them with a modern twist, resulting in some great sweet bakery concepts that are easy to make and even easier to sell.

Rhubarb and Custard SpongeStrawberry Cheescake WrapsBlack Forest DomesTrifle Bar

 

SEARCH OUR RECIPES FOR INSPIRATION

 

Trifle Bar

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FOOD SHOULDN'T BE CONSIGNED TO THE HISTORY BOOKS

Food Historian Seren Evans-Charrington talks about the resurgence of baking classic cakes, puddings and desserts, and delves into the history of some of our favourites including Bakewell Tart, Trifle, Black Forest Gateau and Battenburg.

 

 

READ MORE ABOUT THE HISTORY OF OUR CLASSIC BAKES

 

 

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KEEPING THINGS FRESH WITH THE BAKERS OF TOMORROW

As part of our commitment to nurturing a new generation of young bakers, Dawn Foods has partnered with University College Birmingham (UCB) and appointed final year undergraduate Laura Gibbons as the company’s first Student Ambassador.

Laura has been working with our Head Application Chef, Robin Loud, to create new and innovative recipes that are inspired by the history of baking yet bring a fresh new twist to excite today’s consumers.

 

READ MORE ABOUT WHAT LAURA HAS BEEN UP TO

 

 

WIN £1000* WORTH OF BAKING EQUIPMENT!!

As part of our Creating New Traditions campaign we have teamed up with Invicta Bakeware to offer 1 lucky winner £1000 (*retail value) worth of baking and storage equipment.

For the best results you need the best equipment!

To make the creation of our innovative recipes even easier you can pick from the Invicta range of metal bakeware and racking or Food Industry Supplies plastic products and equipment - the choice is yours.

Invicta Bakeware Ltd has been manufacturing for all sectors of the bakery, catering and food processing industries for over a century and the company has a strong reputation for superior quality products, reliable deliveries and outstanding customer care.

 

ENTER TO WIN NOW

 

 

 

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